WNTD stands for World No Tobacco Day, which is celebrated around the world on May 31st every year. It was first suggested by the World Health Organisation (WHO) in 1987, when the World Health Assembly passed resolution WHA40.38 calling for April 7, 1988, the 40th anniversary of the WHO, to be “a world no-smoking day.” In 1988, Resolution WHA42.19 was passed, calling for the celebration of World No Tobacco Day, every year on May 31st. Since then, the WHO has supported WNTD every year, with each year linked to a different ‘ills of tobacco’ related theme. This year, the theme is ‘Gender and tobacco with an emphasis of marketing to women.’
Women Are Being Targeted By Tobacco Companies!
According to the WHO, women constitute one of the biggest ‘targets of opportunity’ for cigarette companies today. The tobacco industry is constantly and aggressively looking to replace lost users – be they lost due to quitting or the half of all smokers alive today who will die from smoking related diseases. Currently fewer woman than men smoke or chew tobacco. Of the world’s over 1 billion smokers, only about 200 million are women! With women, the industry simply has more room to expand. And while tobacco use amongst men in some countries is slowly decreasing, use amongst women is similarly increasing.
The following are some frightening statistics. Currently, over five million people a year die from tobacco related illnesses (but that won’t be you, because you’re doing something about it, right?). Of that five million, currently one and a half million are women. Worldwide, of the roughly 430 000 adult deaths caused yearly by second-hand smoke, about 64% occur in women. With less than 9% of the world’s population being covered by comprehensive tobacco advertising bans, and only 5.4% covered by comprehensive national smoke-free laws, that leaves a lot of young women to be bombarded by tobacco advertising, without the benefit of equivalent awareness campaigns on the damage and harmful effects of tobacco products.
To quote the WHO: “World No Tobacco Day 2010 focuses on the harm which tobacco marketing and smoke do to women. At the same time, it seeks to make men more aware of their responsibility to avoid smoking around the women with whom they live and work.”
So what does this mean for you? Well I make the presumption that if you are reading this blog post, you’re either are smoker, and ex-smoker looking to reverse damage done to your lungs, or perhaps you are a family member or a friend of a smoker or ex-smoker you are wishing to help. Tobacco and its ills have affected all our lives. World No Tobacco Day seeks to promote a possible future where every day is a no tobacco day. That what we here at lundetoxification.com want for everyone who visits this site with the aim to give up and get their lungs clean; a long, happy lifetime of no tobacco.
Now the WHO suggests that you abstain from smoking on May 31st. I think this is a laudable goal. Even choosing WNTD as your quit day is very symbolic, but seeing it’s less than 24 hrs away for most of us, and as good preparation is key to a successful quit attempt, let me suggest and alternative. If you are a smoker, wishing to quit and stay free of the ills of tobacco, why not spend a few hours on WNTD looking for ways to support your quit program. You can abstain from smoking too, but you need to prepare, possibly for weeks before quitting, so keep that in mind before going cold turkey tomorrow. And for those of you who have quit and are looking to help repair damage to their lungs, do your research on how to help this course of action on WNTD. Wherever you are on your journey to better health, pass on what you have learned to those that are likewise working towards better health. By supporting each other on the lung health trail, we’ll all get to where we want to be sooner, and all live longer, healthier lives.
One great resource for not only quitting, but making every day a ‘no tobacco day’ is The Complete Lung Detoxification Guide. We have information on the physical and the psychological sides of tobacco dependence, the importance of stress management, using positive forward projection to keep the goal of optimal lung health in mind at those weak moments, and a plethora of tips and methods to get your lungs free of the ills of tar far quicker than your body can manage on its own. You owe it to yourself, on World No Tobacco Day, to check it out.
Until next time,
stay well, stay quit, and lung-toxin free,
oh and happy World No Tobacco Day!